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Jim McVety, co-founder of Clarks Summit-based Woodland Way, a publisher of children’s books, shows the company’s first three titles. Woodland Way will be on hand on Saturday, Jan. 24, from 1-2 p.m. at the annual Holistic Health Fair at Everything Natural, 426 S. State St., Clarks Summit. There will be book readings as well as children’s crafts during the event. PHOTO STEPHANIE LONGO

What started as one woman’s way to wish her nieces and nephews a happy birthday has now become the cornerstone for a new publishing house in Clarks


Woodland Way is the brainchild of husband-and-wife duo Jim McVety and Sarah Dawgert. Originally conceived as a way to publish Sarah’s sister Catherine’s books, the publishing house is poised to continue adding more and more children’s titles to its catalog.

“Catherine’s books were so exquisitely drawn and thoughtfully told that we thought this was a gift that many people should have,” McVety said. “Too often, these themes aren’t reinforced in children’s literature. The big trend has been toward high profile characters that can generate revenue across multiple types of media. Large publishing companies appropriately look to maximize their revenue opportunity. There’s nothing wrong with that but we’ve found that a lot of those lose sight of why they got started in the first place.”

Woodland Way will participate in the annual Holistic Health Fair at Everything Natural, 426 S. State St., Clarks Summit, this Saturday, Jan. 24, from 1-2 p.m. with readings and children’s crafts. One of the books that will be read, “A,B,C, Disgusting,” written and illustrated by Catherine Dawgert, won the 2014 Moonbeam Children’s Book Award Gold Medal for Best Illustrator.

“As we thought about the kind of books we wanted to produce in the long term, we thought about key themes that are espoused in our books: kindness, respect, empathy, resilience and laughter,” McVety said. “As we thought about Catherine’s books and our future goals, we wanted them to capture those themes.”

McVety credits his sister-in-law’s unique illustrations, which use a marble technique, with making Woodland Way’s books special for their readers.

“It is our way of respecting kids by creating a carefully crafted story with art work that is exceptional — kids deserve that,” he said.

Visit for more information or to order books.